DISQUS

Dan Zarrella: How to Make and Spread Rumors

  • Mark Szpakowski · 1 year ago
    Bill Moyers has excellent coverage of how the Bush/Cheney government led a campaign of planting dis-information in the media in the run-up to the Iraq war. One example was how the aluminum tubes story was planted with Judith Miller for publication in the NY Times, with that story then being used as a reference by Cheney, Condi and others in TV appearances. The Niger connection was also fed to British Intelligence, which was then quoted as a source by Bush in a State of the Union address. These rumors have the memetic attributes you describe generally for rumors.
  • Television Spy · 1 year ago
    Interesting way to spread the rumors, the hardest part no doubt was getting people of notable respect and class to work for them.
  • Matt Keegan · 1 year ago
    Psychological warfare is interesting, but can it be monetized online today? I think that it can! ;-)

    WWII was an interesting time, perhaps psychological warfare was the only way to win the battle or at least prop up morale.
  • Benj Arriola · 1 year ago
    Back in the 80's when the Internet was not used in every household, I live in the Philippines where I remember several popular rumors that I don't know how it spread and many were totally false. Most of them include so many granular details and it seems the rumor evolves as is spreads.
  • robert guinto · 1 year ago
    I am in agreement with the content, but would add that Words have more impact when words are linked to a visual action. Guilt by association has been the best example of linking a message to a visual action. The more a person remembers something over time the more likely the person will believe it is a true fact even when it is not.

    Where the cartoons depicted in the links below are base on fact they are great examples of how a visual effect helps a person to remember.

    These EMO cartoons provides another example of how to get a point of viewed to be remembered.
    http://mynonprofitwebsite.com/blog/category/emo...

    This nine year old cartoons are another example of getting a person to remember a point of view.
    http://mynonprofitwebsite.com/blog/category/chr...
  • Igor The Troll · 1 year ago
    Come join me on http://twitter.com/igorthetroll so we can defragment the society and start the next revolution..:) You can be Guevara and I will be Lenin.
  • Igor The Troll · 1 year ago
    Dan, that is what happens when you start spreading Rumors about yourself. ;-)
  • José · 8 months ago
    Hi,

    Nowadays companies make alot of use of opinion makers and influencers, like well known personalities, to whom they offer their products or services.
    I should be a well knwon personality :-)

    Kind regards,

    José
  • jnewman1 · 1 month ago
    Dan, Great research on rumors. Who would have known there was that much to be said. I really enjoyed this post.